Sineways

Sineways

Technology that works

Established in 2025 with a core of 30+ years of combined experience building software and media production in industries such as Gaming, VFX, Media art and enterprise software.

We create Software products and developer tools that solve real problems, optimize processes and automate thousands of work hours away.

Projects

Delivering impactful solutions for leading organizations

Gemeente Amsterdam

Geographic data management to aid Wellbeing coach recommendations and match making, helping hundreds of people getting doctor prescriptions for wellbeing coaches and finding the right and most convenient coach in no time.

INTK

Digital ad management software that controls, monitors and reports on hundreds of digital ad campaigns continuously.

About Us

Sineways is founded by 2 Software industry veterans, with combined 30+ years of software development experience in Media art and technology R&D, Media production and VFX, Enterprise software, and Gaming.

Sineways is born from the love of solving problems in a beautiful way, building software with a focus on real-life results and true impact.

David Jonas

David Jonas

A cross-technology engineer, media artist, and educator who loves to explore how rule-driven science and rule-defiant art can complement each other to create something extraordinary. With 17+ years of experience, founding member of multiple companies like INTK, Moonlander.ai (acquired by Alpha3D) and now Sineways. Proud to have collaborated with great people and companies along the way like V2 Institute for the Unstable Media, INTK, Moonlander.ai/Alpha3D, DSM, Friesland Campina, Haute Technique / Armin van Buuren, I/O, Fiber Amsterdam and even prouder to have participated in the education of thousands of students over 10+ years of lecturing and creating beautiful things (Game development, software development and creative coding) at wonderful schools and universities such as HKU, SintLucas, ArtEZ, University of the West of England, The Patchingzone, and Hong Kong Institute of Vocational Education.

Ruben Vroman

Ruben Vroman

Built products for 15+ years across creative tech and commercial software. Moved from film and interactive media, participating in movies such as Publieke Werken to creating apps, games and campaigns for big retail across Europe, such as Aldi, Lidl and Rewe and collaborating with major marketing agencies like Boost. Founded BoemanFX, Moonlander.ai, and Sineways. Created products, Games, Developer tools and apps across industries.